AS Level CIE Business: Textbook
Concise resources for the A Level CIE Business course
1. Business and its environment
1. Enterprise ( AS Level ) AltogetherÂ
1.1 The nature of business activity
1.2 Role of Entrepreneurs & intrapreneurs
1.3 Purpose & key elements of business plan
2. Business Structure ( AS Level)
3. Size of Business ( AS Level )
3.1 Measurement of business size
3.2 Significance of Small Business
4. Business Objectives ( AS Level )
4.1 The importance of business objectives
4.2 Objectives & Business decisions
5. Stakeholders in a business ( AS Level )
5.2 Importance & influence of stakeholder on business activities
2. Human resource management
10. Human resource management ( AS Level )
10.1 Human Resource Management purpose & role
10.3 Recruiting & selecting Employees
10.4 Redundency & dismissal of employees
10.5 Employee morale & welfare
10.6 Training & developing employees
10.7 management & Workforce relations
11. Motivation ( AS Level )
11.1 What is motivation & Why does it matter
11.4 Motivation methods in practice
12. Management ( AS Level )
3.Marketing
17. The nature of Marketing ( AS Level )
17.4 Consumer Marketing (B2C) and Industrial Marketing (B2B)
17.5 Mass Marketing and Niche Marketing
17.7 Consumer relationship marketing
18. Market Research ( AS Level )
18.2 Primary research and Secondary research
19.The marketing Mix- Product and price ( AS Level )
19.1 The Elements of Marketing Mix
19.2 Product: why is this a key part of the marketing mix?
19.3 Product portfolio analysis
19.4 Price is a key part of the marketing mix
20.The marketing Mix- Promotion and Place ( AS Level )
5.Finance and Accounting
29. Business Finance ( AS Level )
29.1 The need for business finance
29.4 Factors affecting the source of finance
29.5 Selecting the appropriate source of finance
30Forecasting and Managing cash flows ( AS Level )
30.1 Cash flow forecasts: meaning and purpose
31. Costs ( AS Level )
31.1 The need for accurate cost information
32. Budgets ( AS Level )
32.1 The meaning and purpose of budgets