GCSE AQA Business - Textbook Index 1.Business in the real world 1.1The Purpose &Nature of Business1.2Business Ownership1.3Setting Business Aims & Objectives1.4Stakeholder1.5Business Location1.6Business Planning1.7Expanding a Business 2.Influences on Business 2.1Technology2.2Ethical & Environment Considerations2.3The Economic Climate2.4Globalisation2.5Legislation2.6Competitive Environment 3.Business Operations 3.1Production Process3.2The role of Procurement3.3The concept of Quality3.4Good Customer service 4.Human Resources 4.1Organisational Structure4.2Recruitment & Selection of Employees4.3Motivating Employees4.4.Training 5.Marketing 5.1Identify & understanding Customers5.2Segmentation5.3The purpose & methods of market research5.4The Elements of the marketing mix5.5Using the Marketing Mix – Product & Pricing5.6Promotion and Distribution 6.Finance 6.1Production Process6.2The role of Procurement6.3The concept of Quality6.4Good Customer service Glossary
