AS LEVEL AQA Business: Textbook Index 1. What is Business? 1.1 The nature and purpose of business 1.2 Types of business ownership 1.3 The external environment 2. Marketing 2.1 Marketing objectives and plans 2.2 Marketing data 2.3 Segmentation , targeting and positioning 2.4 The marketing mix 3.Operational Performance 3.1 Operations management 3.2 Operations planning and data 3.3 Operations and competitiveness 4.Human Resources 4.2 Human resource data 4.1 Human resource objective 4.3 Organizational design and managing human resources. 4.4 Motivation and engagement 4.5 Employer employee relations 5.Finance 5.1 Financial objectives 5.2 Financial data 5.3 Sources of finance 5.4 Break even analysis 5.5 Profit and Cash Glossary Answer Key
